Case Study

Albert Ellis Institute

Project Summary


  • Brand Identity
  • Logo
  • Communications Platform
  • 50th Anniversary scholarship fundraiser

A Rational Approach to Branding

The Albert Ellis Institute, founded by Albert Ellis on the principles of his Rational Emotive Behavior Therapy was going through an identity crisis.

How does a company continue on without its leader?

Brand the institution, not the man.

It was time for the Albert Ellis Institute to move forward and brand itself while drawing on the history and heritage of its founder. The approach of the 50th Anniversary of the Institute was the perfect time to not only celebrate but also communicate ?Celebrating Over 50 years of Excellence?

Logo Transitions

Scholarship Fundraiser

?Jeanine?s contributions to the marketing efforts of The Albert Ellis Institute are
meaningful and measurable.?
Robert O?Connell

Executive Director, Albert Ellis Institute

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